Mocality started out in Kenya a couple of months ago and it
is now the largest online and mobile business directory with over 130,000
businesses listed to-date. It is owned by one of foremost media companies in
the world, NASPERS and it has proven to be hit and a household name in Kenya.
Now Mocality believes it can replicate its success in Nigeria. This is the third NASPERS initiative, within 2 years, in its quest to dominate the Internet media space through its Internet media business arm, MIH Internet Africa. It started with Kalahari.com.ng and Dealfish.com.ng.
Now Mocality believes it can replicate its success in Nigeria. This is the third NASPERS initiative, within 2 years, in its quest to dominate the Internet media space through its Internet media business arm, MIH Internet Africa. It started with Kalahari.com.ng and Dealfish.com.ng.
 |
| Dr. Victor Alaofin |
The website is already up (www.mocality.com.ng)
and a Country Manager has been recruited to achieve this feat. The Country Manager
is Dr. Victor Alaofin and he comes with a lot of experience in the Technology
industry.
The leader in the online business directory business is Vconnect who claims
to have over 230,000 business listings and Mocality will need to do something
very different to challenge Vconnect. It was noticed that Vconnect recently increased
its offline and online spend in an apparent bid to fend off this cash rich
debutant, Mocality. I wonder where this leaves Nigeria Galleria, another
contender to the premier position. Let the fight begin.
