Kalahari Ads joins forces with OLX in South Africa
Naspers-owned MIH Internet Africa, on Wednesday announced that the local resources at its online classifieds start-up, Kalahari Ads, would be consolidated with international resources available via OLX, another Naspers owned entity in a bid to grow Naspers' online classifieds footprint and market penetration in South Africa.
Classifieds listed on Kalahariads.net will thus be moved to the new platform - www.olx.co.za, effective December 20.
Paul Casarin, general manager of Kalahari Ads, said it had been hugely successful since its launch earlier this year, becoming the 3rd largest general classifieds site in South Africa within 8 months seeing the successful rebranding of a number of Naspers newspaper classifieds titles.
"OLX is one of the world's leading classified services and the current leader in Latin America and Asia. With a presence in 90 countries in 40 languages, the free classifieds site has a strong user base internationally, with over 125 million unique visitors per month worldwide," he said.
"By consolidating the two businesses we enjoy the expertise of a global classifieds business as well as the hands-on local knowledge of the Kalahari Ads team who will ensure prompt customer support and high moderation standards enabling the safest place for buyers and sellers," Casarin added.
Among a range of new online features, the innovative OLX platform also offers mobile apps for a wide range of smartphones, including Android, Nokia, Blackberry, and iPhone, together with a mobile site for non smart-phone users.
Naspers made the strategic investment in OLX in August 2010.