"Hollywood has the Oscars. Broadway has the Tonys. Now Twitter has the... Shorty Awards" - The New York Times
The Shorty Awards honor the best of social media, recognizing the people and organizations producing real-time short form content across Twitter, Facebook, Tumblr, YouTube, Foursquare, and the rest of the social Web.Every year, millions of people visit the Shorty Awards site to tweet nominations for their favorite social media content creators. All those tweets culminate in a highly anticipated awards ceremony that celebrates the winners in dozens of featured categories, as well as thousands of crowd-sourced community ones. For the second time, the Shorty Awards will also honor the industry's best agencies, brands, and social media professionals.
Gidi Traffic is a Twitter handle that began operation in September last year, using Social Media and technology to save Lagosians mostly gas money, stress, commuting time and making the roads less congested by helping people vary their routes, ultimately giving Lagosians safer trips through less traffic. Gidi traffic also helps with information on filling stations selling the least expensive gas to the nearest hospital for accident victims and areas of unrest to avoid.
The Shorty Awards honor the best of social media, recognizing the people and organizations producing real-time short form content across Twitter, Facebook, Tumblr, YouTube, Foursquare, and the rest of the social Web.
Nigeria's own @Gidi_Traffic has been nominated in one of the categories - The Shorty Award for #LifeSavingHero. This very competitive category includes the likes of the New York Fire Department, Actress Sophia Bush and US Congresswoman Gabrielle Giffords. The #LifeSavingHero Shorty Award, presented in partnership with The Weather Channel's Coast Guard Alaska, a show about an elite team that risks their lives in search and rescue missions in harsh weather conditions, will be awarded to a real life hero using Twitter and the social web to save lives. Gidi Traffic is the only African amongst the finalists in this category.
The Shorty Award winners will be announced at the awards ceremony on March 26, 2012.