Mobile telcos in Nigeria spend a lot of money trying to endear their hearts to the teeming 160 million Nigerians. In contrast to other countries, promotions never end in Nigeria. The telcos spit out promo after promo and your find the average Nigerian moving from one network to another. Hence you find the average Nigerian with 2 or 3 phones. This is apart from the fact that you may find yourself stranded in one part of the country with no signal if you decide to be on only one network.
As the different promos run, you also hear different music tracks, videos and artiste endorsements. The telcos know that music plays an important part in the lives of the average youthful Nigerian.
Lets take a look at the current trending music videos of some of their products and let's choose based on the videos. Which would you choose? Sorry only 2 entries for now...
First, "Padi na good thing from Airtel - Half Dollar". This video tells the story of how a common young lad reaches to the pinnacle of his fame with the help of his friends via the Airtel Network. The Padi Na Good Thing campaign celebrates the creativity and resourcefulness of Nigerian youth. It reinforces friendship as a key influencer and enabler of success especially among young people.
Second video is from Etisalat - "Etisalat 0802ja". This video is about a young guy who sneaks out of the house to perform at a gig.
Sorry no relevant entries from MTN and Glomobile for now..
So which network would you choose based on the video?
As the different promos run, you also hear different music tracks, videos and artiste endorsements. The telcos know that music plays an important part in the lives of the average youthful Nigerian.
Lets take a look at the current trending music videos of some of their products and let's choose based on the videos. Which would you choose? Sorry only 2 entries for now...
First, "Padi na good thing from Airtel - Half Dollar". This video tells the story of how a common young lad reaches to the pinnacle of his fame with the help of his friends via the Airtel Network. The Padi Na Good Thing campaign celebrates the creativity and resourcefulness of Nigerian youth. It reinforces friendship as a key influencer and enabler of success especially among young people.
Second video is from Etisalat - "Etisalat 0802ja". This video is about a young guy who sneaks out of the house to perform at a gig.
Sorry no relevant entries from MTN and Glomobile for now..
So which network would you choose based on the video?
