Naspers' owned Internet operation (MIH Group) launches a price comparison site - PriceCheck - in Nigeria

Naspers is undoubtedly an African success story and it is bent on spreading its tentacles across the globe with its numerous operations. Koos Bekker, the current CEO, has mentioned in different fora that he believes in investing in Sub-Saharan Africa, especially in Nigeria.

So it is not a surprise that one of its properties, PriceCheck, has recently berthed in Nigeria. PriceCheck is a price comparison site; eCommerce business that provides users with a way to compare prices and products while they are making a purchasing decision.

See Related Post: PriceCheck launches in Nigeria

PriceCheck was thought up in 2006 by South African internet entrepreneur, Kevin Tucker. He knew that with more and more people learning about the advantages of online shopping, a price comparison website would be just the ticket.

He began to create a place that brought bargain hunters to within clicking distance of the retailers who could offer them the best deals. It wasn’t long before retailers also saw the advantages. By becoming part of PriceCheck, they could ensure that their products were being seen by thousands of new buyers.

Last week, Andre De Wet, the GM of PriceCheck was in Nigeria and in his interview with Techloy, he  mentioned the site had over 30 million products in its catalogue, over 6,000 categories and 400 retail shops already. He also added that the site had already signed up retail partners such as Jumia and Konga.

PriceCheck has a variety of categories from Books, Cellphones and Electronics to items for Home & Garden usage.

To use PriceCheck, follow the simple steps below:

1. Search for the product via the textbox at the top of the page. Simply put the keyword/s in the box and then click on the search button. 
2. A search result is then generated. You can click on the products and then browse the specific product.
3. On the product page – Offers are found that you can click on and you will be transferred to the shop from which you can purchase products from.

Naspers has been successful with investing in Price comparison sites globally like in Buscape (purchased in 1990) and in PriceCheck South Africa. 

So it is expected that it will be successful in Nigeria too though it must understand that it needs to educate the Nigerian consumers about the business of price comparison. Some of the incumbent companies, such as lokoso, Ngpricehunter and Telecomscompare  have not done much to create the much needed awareness.

Welcome to Nigeria, PriceCheck and have fun.