The Official YouTube Channel of the NBA celebrates 1 Billion views. As a Thank You to the NBA's fans, here is a video showcasing the best moments since the channel's inception.
The NBA has been very popular on YouTube because of its great content - high flying dunks, great personalities - among other things. Last November, the NBA announced a plan to provide fans with more than 350 NBA Development League games streamed live during the 2012-13 regular season, and it is socially dominant on other platforms too.
It claims more than 325 million combined likes and followers for official player, team and league pages on Facebook, Twitter, and Chinese networks Sina Weibo and Tencent. In May 2012, the NBA became the first sports league to reach 5 million Twitter followers, and now has more than 6.3 million.