Samsung Electronics Co., Ltd, a market leader and award-winning innovator in consumer electronics, today - showcased its diverse array of new, and specifically tailored to the African market, products at the 2012 Samsung Africa Forum held in Cape Town, South Africa. Embracing its new guiding philosophy of “Built for Africa - Inspire the Future” the company shared its strategy to expand its African market and deliver connectivity and content across multiple devices – from TVs, mobile phones, tablets, Notebook PCs, cameras and home appliances.
“At our very first Africa Forum, in 2010, I announced the plan to grow our business in Africa to $10 billion by 2015, as measured by the sales of our partners - and today, I am pleased to announce that we are well on track to meet this objective. This year, not only will we continue to maintain growth in key regions, but so too are focused on targeting growth of 100% in West, East and Southern Africa,” says; KK Park, CEO of Samsung Electronics Africa. “Over the next 3 – 4 years this growth will be underpinned by a focus on 3 key premises; Built for Africa research and development; B2B and B2G partnerships supported by key CSR initiatives and of course, growing and strengthening our partner network across Africa to reach our core mission – to inspire the future of Africa!”
“At our very first Africa Forum, in 2010, I announced the plan to grow our business in Africa to $10 billion by 2015, as measured by the sales of our partners - and today, I am pleased to announce that we are well on track to meet this objective. This year, not only will we continue to maintain growth in key regions, but so too are focused on targeting growth of 100% in West, East and Southern Africa,” says; KK Park, CEO of Samsung Electronics Africa. “Over the next 3 – 4 years this growth will be underpinned by a focus on 3 key premises; Built for Africa research and development; B2B and B2G partnerships supported by key CSR initiatives and of course, growing and strengthening our partner network across Africa to reach our core mission – to inspire the future of Africa!”
















