In many parts of the U.S., you can’t turn a corner without bumping into someone talking on their smartphone. In developing nations, this isn’t the case; cell phones are pervasive (57% of adults have cell phones in Sub-Saharan Africa), but few people have the iPhones and Android phones that are popular elsewhere.
Here’s the problem: Cell phones provide unprecedented opportunities for communication, but the basic phones used by people in, say, Kenya, don’t have the apps that many of us are so fond of. That might seem trivial, but the Internet penetration rate in Africa is only 10% to 15%--and that means there are a lot of people missing out on things that smartphone users routinely access, like email, mobile money transfer, and the Internet’s wealth of information. But while smartphones may have slick interfaces and app stores, there are plenty of ways to bring the functionality of apps to basic phones.
Here’s the problem: Cell phones provide unprecedented opportunities for communication, but the basic phones used by people in, say, Kenya, don’t have the apps that many of us are so fond of. That might seem trivial, but the Internet penetration rate in Africa is only 10% to 15%--and that means there are a lot of people missing out on things that smartphone users routinely access, like email, mobile money transfer, and the Internet’s wealth of information. But while smartphones may have slick interfaces and app stores, there are plenty of ways to bring the functionality of apps to basic phones.















