Do you know the optimum ratio of editorial to advertising pages in a magazine?
Hmmm....... I was just thinking of this because an upcoming pet project that I want to embark upon this year. Naturally I browsed the Internet and got the historical ratio from MPA - The Association of Magazine Media.
MPA – The Association of Magazine Media is the industry association for multi-platform magazine companies. Established in 1919, MPA represents 175 domestic magazine media companies with more than 900 titles, approximately 30 international companies and more than 100 associate members.
Hmmm....... I was just thinking of this because an upcoming pet project that I want to embark upon this year. Naturally I browsed the Internet and got the historical ratio from MPA - The Association of Magazine Media.
MPA – The Association of Magazine Media is the industry association for multi-platform magazine companies. Established in 1919, MPA represents 175 domestic magazine media companies with more than 900 titles, approximately 30 international companies and more than 100 associate members.
According to MPA, "Overall, the ratio of editorial and advertising content has ranged between roughly 45 and 65 percent during the last ten years."
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| Source: Hall's Magazine Reports, 2012. Sunday supplements excluded. |
I know this is the global ratio. I think it might be different for Magazines in Nigeria. Any educated guesses?
